Overview
- Sheikha Fatima bint Mubarak announced the extension in a letter and mass text on Friday, and President Sheikh Mohamed bin Zayed and senior ministers publicly endorsed the move.
- The programme runs from August 28 to September 28 and is being held under the theme 'We Emerge Stronger and Better' with state agencies leading events across the country.
- Ministry of Family Minister Sana Suhail framed the month as a forward‑looking effort to recognise role models, launch initiatives, and open wider opportunities for Emirati women.
- Government statements tie the expansion to the UAE’s Year of the Family and to the 'Mother of the Nation 50:50' goal, signalling a push for broader female participation in public and private sectors.
- The annual day, established in 2015 by Sheikha Fatima, will for the first time be stretched into a month to increase visibility of women’s contributions and to platform policy and community programmes.