Overview
- Netflix and the NFL announced Tuesday that U2 will headline the halftime show for the Green Bay Packers–Los Angeles Rams game at SoFi Stadium on Nov. 25 with an 8:00 p.m. ET kickoff and the matchup streaming live on Netflix.
- Jesse Collins Entertainment will produce the halftime performance while NBC Sports handles game production, and the broadcast will be distributed to Netflix subscribers in more than 200 countries plus on NBC-owned stations in the teams’ markets and on NFL+ mobile/tablet in the U.S.
- The booking continues Netflix’s recent strategy of pairing holiday NFL games with major musical acts after Beyoncé headlined the 2024 Christmas game and Snoop Dogg led the 2025 halftime, and it follows Netflix’s expanded 2026 NFL slate that includes international and special-event games.
- For U2, the Thanksgiving Eve set is the band’s first NFL halftime appearance since their Super Bowl XXXVI performance in 2002, aligns with their 50th anniversary and upcoming album release, and Netflix says the show will include unspecified special guests.
- The move signals how the NFL and streamers are creating new event windows to boost live viewers and commercial opportunities, and it gives global audiences a single streaming access point for a primetime game and a high-profile halftime spectacle.