Overview

• Tyson Foods has committed to eliminating all petroleum-based synthetic dyes from its products by the end of May 2025, ahead of federal guidelines.
• PepsiCo plans to remove artificial colors from brands like Lay’s and Tostitos by the end of 2025, a year before the FDA's 2026 phase-out deadline.
• PepsiCo aims to transition its entire product portfolio to natural colors or provide natural color options within the next two years.
• The FDA is working with food manufacturers under the MAHA initiative to phase out six synthetic dyes by the end of 2026.
• Critics of the voluntary phase-out note the lack of enforcement mechanisms, though companies are proactively reformulating to meet consumer demand for cleaner ingredients.