Overview
- ESPN's Shams Charania reports Maxey signed a new New Balance endorsement that includes a signature line, with a shoe expected later in 2026; he first joined the brand in January 2023.
- The NBA named Maxey an Eastern Conference All-Star starter, marking the first time a 76ers guard has started the game since Allen Iverson in 2010.
- Maxey ranks among the league's few 30-point-per-game scorers this season alongside Luka Dončić and Shai Gilgeous-Alexander.
- His rise follows a 2023-24 campaign in which he won Most Improved Player and made his first All-Star team, then posted 26.2 points per game in 52 appearances last season.
- New Balance has broadened its NBA roster with stars like Kawhi Leonard, Jamal Murray, Zach LaVine and Dejounte Murray, and added top prospect Cooper Flagg in August 2024.