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Tyra Banks Reflects on Name Evolution and Branding Journey

In a recent interview, the supermodel shared the story behind her name, her rebranding attempts, and the legacy of her iconic 'smize.'

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Tyra Banks on TODAY.

Overview

  • Tyra Banks revealed on Today with Jenna & Friends that her mother almost named her Kelly, a decision that could have shaped her identity differently.
  • Throughout her career, Banks has alternated between using her full name and just her first name, adapting her public persona over time.
  • She briefly attempted to rebrand herself as 'BanX' during her 40s, but the change did not gain traction.
  • Banks trademarked 'smize,' her signature phrase meaning 'smile with your eyes,' before introducing it on television, solidifying it as part of her brand.
  • During the interview, she expressed neutrality about being addressed as just 'Tyra,' neither favoring nor disliking the informal usage.