Overview
- Smize & Dream says the New York offering will open this winter as a seasonal activation, with no specific date announced.
- The company describes Hot Mama as the “liquid version of your favorite ice cream scoop,” emphasizing a warm, sippable texture that it insists is not a latte, hot chocolate, or simply melted ice cream.
- Banks says she spent a year re-engineering bases and rebalancing fats, sugars, and stabilizers to achieve the texture, while declining to reveal the recipe.
- Recent coverage notes the product was not listed on the company’s website at the time of reporting, following limited-run flavors launched at the Sydney shop.
- The rollout has gone viral as users and commentators question what the drink actually is, with Defector arguing the brand’s deliberate opacity is part of the marketing appeal.