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Tyra Banks' 'Hot Ice Cream' Set for New York Debut This Winter

The brand is lining up partners across department stores, cafés, museums and hotels.

Overview

  • Smize & Dream said in a press release it will bring its Hot Mama hot ice cream to New York City this winter.
  • The company says it is in discussions with select U.S. venues and brands to place the product in multiple types of locations.
  • Banks describes the dessert as a warm, pourable ice-cream experience and maintains it is not a latte, hot chocolate or simply melted ice cream.
  • She says the formulation took about a year of R&D to achieve the desired viscosity and the exact recipe remains undisclosed.
  • Limited, one-week trials ran at the Sydney flagship with flavors including Tyra’s Favorite and Fairy Dough Diva, drawing online confusion and curiosity.