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5mo ago

Typhoo Tea Rescued in £10.2 Million Buyout by Supreme

The 121-year-old British tea brand was saved from administration by a vape and consumer goods manufacturer aiming to diversify its portfolio.

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Pouring tea samples for tasting at Typhoo’s factory at Digbeth, Birmingham, in 1960. Typhoo Tea, which dates from 1903, has been bought out of administration by Supreme
Typhoo sales have struggled in recent years as Britain’s tea consumption declines

Overview

  • Typhoo Tea, a historic British tea brand founded in 1903, faced financial collapse after years of declining sales and mounting debts.
  • The brand was acquired for £10.2 million by Supreme, a Manchester-based company known for vapes, batteries, and lighting products.
  • Supreme's CEO, Sandy Chadha, stated that the acquisition aligns with the company's strategy to diversify into drinks and nutrition sectors.
  • Typhoo's financial struggles were attributed to changing consumer preferences, supply chain issues exacerbated by the pandemic, and a costly break-in at its former factory in 2023.
  • Supreme plans to implement a capital-light, outsourced manufacturing model to improve profitability while maintaining uninterrupted supply to customers.