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Tyler, the Creator Unveils Surreal ‘Sugar on My Tongue’ Video

His self-directed clip merges rave choreography with surreal self-surgery imagery, prompting warnings about its explicit content.

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Overview

  • Tyler premiered the “Sugar on My Tongue” video on August 12, featuring graphic BDSM motifs and a climactic sequence of tongue removal and regrowth.
  • The white-tiled rave setting echoes his no-phone pop-up dance shows in New York and Los Angeles and reinforces the album’s movement-first ethos.
  • Don’t Tap the Glass, released July 21, debuted at No. 1 on the Billboard 200 during a shortened tracking week and continues to drive streaming and ticket sales.
  • Fans and media outlets reacted with surprise and caution, warning that the video’s nudity and body-modification scenes may be unsuitable for younger viewers.
  • Tyler is carrying the album’s bold visuals into his Chromakopia tour and his upcoming feature film debut in A24’s Marty Supreme alongside Timothée Chalamet and Gwyneth Paltrow.