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Tyler, the Creator Unveils Converse 1908 Collection of 1970s-Inspired Sneakers

Featuring two archival silhouettes in bold colorways, the line represents a strategic push to address Converse’s 14% revenue drop.

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Overview

  • The collection, released globally on June 20, 2025, introduces the Naut-1 yacht shoe and the Coach Jogger athletic sneaker.
  • Both models draw on Converse’s 1970s archives with minimal structural changes and refreshed color palettes.
  • This launch marks the latest phase of Tyler’s partnership with Converse, which began in 2017 and has grown into the Le Fleur brand.
  • Converse posted a 14% revenue decline in 2024 and cut 2% of its workforce in May 2025, making high-profile collaborations central to its recovery plan.
  • Tyler emphasizes authenticity in the project and credits his creative rapport with Converse’s Lindsay Almeida for shaping the designs.