Tyla Named Pandora’s Newest Ambassador Ahead of Coachella Debut

The South African singer curates a symbolic jewelry collection reflecting her heritage and career milestones as part of her 'Pandora Styled by Tyla' campaign.

Pandora has announced Tyla as its newest brand ambassador, unveiling the 'Pandora Styled by Tyla' campaign featuring her curated jewelry collection.
The collection includes charms like the Cherry Blossom, inspired by her 'Water' music video, and the Mini Shark Tooth, symbolizing her South African heritage.
Tyla’s ambassadorship draws on personal memories of making jewelry with her mother, emphasizing themes of heritage and self-expression.
The campaign aims to inspire a new generation to embrace their unique stories through personalized jewelry designs.
This announcement coincides with Tyla’s highly anticipated Coachella debut on April 11, marking a pivotal moment in her artistic journey.

The Hollywood Reporter