Overview

• Co-created with Tyla, the two-sided charm bears her signature on one side and a tiger motif that nods to her Tygers fanbase on the other.
• The piece comes in sterling silver for $75 and in 14K gold-plated for $95.
• Sales are exclusive to Pandora’s official website in North America, with purchases shipped in special Pandora Styled by Tyla boxes.
• Tyla called the tiger central to her story, describing it as strong, confident and loyal, and said she hopes fans feel they carry a piece of her when wearing the charm.
• The release extends Tyla’s 2025 ambassadorship after her Talisman campaign and VMAs styling, setting up fresh promotion ahead of her Asia tour running Nov. 11 in Tokyo to Dec. 5 in Singapore.