Overview
- The single “Game Time” by South African singer Tyla and U.S. rapper Future was released on Friday as an official track in FIFA Sound for the 2026 World Cup.
- FIFA lists the song as part of its official soundtrack rollout that pairs multiple singles from global artists rather than a single tournament anthem.
- Tyla is confirmed to perform at the Estadio Azteca opening event for Mexico’s match with South Africa and is expected to appear again in Los Angeles during the broader kickoff programming.
- The collaboration blends Tyla’s global pop and amapiano-influenced sound with Future’s hip-hop style, positioning the track to reach both pop and rap audiences.
- The soundtrack strategy aims to boost artist exposure and fan engagement worldwide and could increase streaming, cross-market visibility for featured performers, and live-audience interest in opening-ceremony events.