Overview

• Ty Haney officially resumed her role as founder, partner and co-owner on July 28 after quietly advising Outdoor Voices since last August and repurchasing an equity stake
• She will oversee product, brand and creative direction along with community engagement and activations to sharpen Outdoor Voices’ identity
• The first capsule collection under her leadership arrives August 4 with bolder, fashion-forward technical apparel rooted in the brand’s movement-first heritage
• Consortium Brand Partners acquired Outdoor Voices in June 2024 to stabilize finances and rebuild the business, appointing Katie Siano as president and Mariel O’Brien as chief operating officer
• Haney plans to reignite the #DoingThings community-driven ethos and eventually reestablish retail touch points following last spring’s store closures caused by cash-flow disruptions