Overview
- The campaign was formally launched on September 30 at UNICEF’s New York headquarters with all five TXT members in attendance.
- Soobin delivered a speech emphasizing that expressing emotion is a sign of strength, aligning the campaign with empathy-centered messaging.
- BigHit Music is backing a $1.4 million, two-year commitment to support adolescent well-being through UNICEF.
- Funding will support programs for children and teens, training for professionals who work with youth, and research to strengthen mental health data.
- TXT and UNICEF plan joint global awareness efforts, including Q&A engagements with youth leaders and additional fundraising through fan participation.