Overview

• The campaign debuted Sept. 30 at UNICEF headquarters in New York with all five TXT members and UNICEF Executive Director Catherine Russell in attendance.
• TXT and label BigHit Music committed $1.4 million over two years to support adolescent mental-health programs and capacity building.
• Planned activities include global awareness efforts that promote empathy-based strategies, encourage open conversations, reduce stigma, and build youth resilience.
• Leader Soobin emphasized that expressing emotion signals strength in a speech before the group joined a Q&A with UNICEF youth leaders introduced by U.S. ambassador Justin Min.
• The initiative involves the Korean Committee for UNICEF, with remarks at the launch from UNICEF deputy executive director Kitty van der Heijden and Korean Committee executive director Cho Mijin.