Two NFL Week 3 Sunday Windows Top 25 Million as Fox Leads
Nielsen’s revised counting inflates totals relative to past seasons, sharpening the league’s leverage for future media-rights talks.
Overview
- Fox’s 4:25 p.m. ET national window averaged 25.47 million viewers, the week’s top audience and the season’s No. 3 game to date.
- NBC’s Sunday Night Football featuring Chiefs–Giants drew 25.3 million viewers, which the network says is its most-watched Week 3 SNF in 20 seasons.
- ESPN/ABC’s Monday Night Football averaged 22.85 million for Lions–Ravens, the biggest Week 3 MNF audience since ESPN acquired the rights.
- Prime Video’s Thursday Night Football posted 16.45 million viewers for Bills–Dolphins, up 23% from last year’s comparable game and the service’s No. 3 TNF audience.
- Across all windows, NFL games are averaging 20.5 million viewers through Week 3, up 10% year over year, with Nielsen’s Big Data + Panel and expanded out-of-home counting limiting clean historical comparisons.