Overview

• Bloomberg’s recommendation consensus for Apple fell to 3.9 out of 5, the lowest since early 2020, with only 55% of tracked analysts rating the stock a buy.
• D.A. Davidson cut Apple to neutral from buy, as analyst Gil Luria said recent product updates were uninspiring and did not ease concerns about Apple’s AI position.
• Phillip Securities downgraded to reduce from neutral, with Helena Wang citing a lack of significant AI innovation and persistent weakness in products and the China market.
• Apple shares rose about 0.6% on Thursday, though the stock remains down roughly 9% for 2025 compared with a 14% gain for the Nasdaq 100.
• The shares have climbed more than 30% from an April low, helped by easing tariff concerns, creating a mixed picture for investor sentiment.