Twitter's Iconic Bird Logo Sold for $34,325 at Auction

The 560-pound sign, nicknamed 'Larry,' symbolized Twitter's peak years before its rebranding as X under Elon Musk's ownership.

The Twitter bird logo, nicknamed 'Larry' after NBA legend Larry Bird, was auctioned for $34,325 by RR Auction on March 20, 2025.
Weighing 560 pounds, the sign was displayed on Twitter's San Francisco headquarters from 2012 until its removal in 2023 during the company's rebranding as X.
The auction was part of 'The Steve Jobs and the Apple Revolution Auction,' which featured other tech memorabilia, including an Apple-1 Computer sold for $375,000.
Elon Musk acquired Twitter in 2022, rebranded it as X in 2023, and relocated its headquarters to Texas, a move that has drawn criticism for diminishing the platform's brand equity and cultural relevance.
RR Auction described the bird logo as a significant piece of social media history, representing Twitter's most influential years and its role in reshaping global communication.