Twitter Rebrands as X, Rolls Out New Features Under New CEO Linda Yaccarino
- X, formerly Twitter, confirmed it will add video calling capabilities as it expands into an "everything app."
- After significant layoffs under Elon Musk, X is now focused on growth and close to breaking even financially.
- CEO Linda Yaccarino aims to rebuild advertiser relationships; major brands like Coca-Cola are returning.
- Yaccarino emphasizes her autonomy from Musk; he focuses on product, she runs the company.
- X institutes "adjacency controls" and demonetizes "lawful but awful" content to address hate speech concerns.