Twitch Launches Branded Fortnite Game World 'The Glitch' at TwitchCon

The Glitch, developed by Look North World, features custom in-game worlds for brands like Domino's and Peloton to engage with the gaming community.

Twitch has partnered with Look North World, led by Halo co-creator Alex Seropian, to create The Glitch, a brand-customizable game world in Fortnite.
The Glitch will debut on September 20 at TwitchCon San Diego, featuring branded experiences from Domino's and Peloton.
The game integrates brand interactions seamlessly, such as a Domino's pizzeria where players can restore health by engaging in a 'pizza party.'
Twitch aims to use The Glitch to provide brands with meaningful access to Gen Z and millennial audiences through interactive and engaging gameplay.
Top Twitch streamers will promote The Glitch, creating a feedback loop to drive audience engagement and brand visibility.