Twitch Faces Advertiser Backlash Over Antisemitism and Hate Speech Allegations

Major brands, including JPMorgan and AT&T, have withdrawn ads as Twitch grapples with accusations tied to controversial content and its moderation policies.

JPMorgan, AT&T, Dunkin', and Chevron have pulled or are reconsidering advertising on Twitch due to allegations of antisemitism and hate speech on the platform.
The controversy centers on high-profile streamers like Hasan Piker, who denies antisemitism allegations and claims his criticism targets the Israeli government, not Jewish people.
TwitchCon 2024 featured a panel with divisive remarks, leading to suspensions for participants and criticism from sponsors like Chevron for failing to oversee content effectively.
Twitch has implemented new policies, including banning the use of 'Zionist' in a derogatory context and requiring political content to be labeled, to address hate speech concerns.
The platform’s ad revenue has reportedly stagnated, with Twitch under increasing pressure from advertisers and critics to improve content moderation and community safety.