Twickenham Stadium to be Renamed Allianz Stadium in Historic £100m Deal

The RFU's agreement with Allianz marks the first rebranding of the iconic stadium since 1907, aiming to secure the future of English rugby.

The deal is reported to be worth over £100 million, with Allianz paying more than £10 million annually for at least 10 years.
The renaming is part of a long-term partnership focusing on community and grassroots investment.
The RFU aims to use the funds to enhance visitor experiences and support all levels of rugby, from amateur to elite.
Traditionalists express concern over losing the historic name, while the RFU emphasizes the deal's transformative potential.
The first match at the newly named Allianz Stadium will be the England Women’s game against New Zealand on September 14.