Overview

• “Strategy” ascended to No. 69 on the Billboard Hot 100 this week, marking TWICE’s highest full-group ranking to date.
• The track has climbed for three consecutive weeks after re-entering the chart at No. 92 following its use in Netflix’s KPop Demon Hunters.
• Jeongyeon, Jihyo and Chaeyoung’s KPop Demon Hunters soundtrack song “Takedown” reached a new peak of No. 66 in its fifth week on the Hot 100.
• The rise to No. 69 surpasses TWICE’s previous Hot 100 entries “The Feels” (No. 83) and “Moonlight Sunrise” (No. 84).
• The surge highlights how high-profile soundtrack placements and cross-border collaborations are amplifying K-pop acts’ U.S. chart performance.