Overview

• Keith Gough and his wife Louise won £9 million in 2005, after which he quit work and spent heavily on luxuries including a £350,000 Aston Villa box, racehorses and a BMW.
• He later said the windfall had "ruined" his life, linking the loss of routine to isolation and heavy drinking.
• While in rehab at Birmingham’s Priory clinic, he was defrauded of £700,000 by James Prince, who was jailed for three years and four months at Chester Crown Court.
• Gough died in 2010 at age 58 at Telford’s Princess Royal Hospital following prolonged ill health, with reports citing a heart attack linked to alcohol and stress.
• Though widely believed to have died broke, probate records showed he left nearly £800,000.