Overview

• The carrier unveiled a new corporate identity as it shifts to the Trinity Airways name under its new owner.
• A full brand overhaul, including new aircraft exteriors, is scheduled for the first half of 2026.
• Plans call for tighter links between flight routes and the group’s hotel and resort footprint across Asia, Europe and the Americas.
• A unified membership program and customized travel packages will be introduced to create cross-selling across affiliates.
• Daemyung Sono Group finalized its acquisition in June 2025, and its hospitality arm operates over 18 properties with more than 11,000 rooms in South Korea.