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TVS-Backed Norton Sets Nov. 4 EICMA Reveal for Four-Bike Lineup as Production Begins

The revived brand signals a global rollout with India sales plus local Atlas manufacturing slated for 2026.

Overview

  • Norton confirms a four-model debut at EICMA in Milan on November 4, naming Manx, Manx R, and Atlas, with the fourth model to be disclosed at the show.
  • In an interview cited by Autocar India, TVS leadership says the full Norton range will be sold in India by April 2026, with new dealerships being appointed.
  • The twin-cylinder Atlas adventure bike is planned for manufacture in India, while the V4 Manx superbikes will be assembled in Solihull with significant component sourcing from India.
  • Norton says production of the new range has started at its Solihull headquarters, and visiting journalists report seeing a production-ready 1,200 cc V4 engine at TVS’ Hosur facility.
  • GaadiWaadi reports Norton is targeting a sub‑1 kg per horsepower power‑to‑weight ratio on top V4 variants, and notes that details of the fourth model remain unconfirmed and speculative.