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TV3's 'Bestial' Debut Plunges in Ratings, Draws Harsh Reviews

Promoted as a showcase for Catalan talent, the Bibiana Ballbè talk show is now cited by veterans as evidence of TV3's editorial drift.

Overview

  • 'Bestial' premiered Sunday after the Mercè piromusical, inheriting a strong lead-in yet sliding from a 26.7% share early to roughly 4% by the end.
  • The episode averaged a 9.9% share with about 132,000 viewers, far below expectations set for the Sunday prime-time slot.
  • Veteran broadcaster Salvador Alsius labeled the broadcast intolerable, as TV3 journalist Pol Izquierdo and comedian Manel Vidal issued similarly scathing critiques.
  • 3Cat had billed the show as a vibrant celebration of Catalan talent, a framing widely questioned following the premiere.
  • The format features Ballbè chatting with four guests alongside games and music at Barcelona’s La Paloma, with the first lineup including Arturo Valls, Samantha Hudson, Miranda Makaroff and Alexandra Pino.