Particle.news
Download on the App Store

TV3 and Catalunya Ràdio Launch 3CatInfo as TN Vespre Debut Draws 27.2% Share

The rebrand targets viewers drifting online by pairing a mobile-first format with a major studio upgrade.

Overview

  • CCMA consolidated the continuous news of TV3 and Catalunya Ràdio under the single 3CatInfo brand, renaming the 3/24 channel without merging newsrooms for now.
  • Management will pilot shared TV–radio content in select slots and review audience response, while unions and staff committees object to a de facto fusion of workflows and identities.
  • The launch brought a 400-square-metre studio featuring perimeter LED walls, vertical displays, a 360-degree audiovisual totem and six robotic cameras, alongside cleaner orange-forward graphics.
  • Editorial tweaks emphasize more items and added context, with the first TN Vespre delivering around 20 pieces and a prolonged lead segment, plus mobile-oriented touches like vertical framing and QR links to the app.
  • Personnel shifts include new faces such as Anna Garnatxe and Júlia López, the departure of veteran anchor Ramon Pellicer after 22 years and reassigned correspondents like Coia Ballesté and Oriol Serra.