TV Viewing Peaks at 4-Year High in January, Fueled by NFL Playoffs and Streaming Growth

January 2024 saw a significant rise in TV and streaming viewership, with the NFL playoffs and new streaming originals driving the surge.

TV usage in January 2024 reached a four-year high, with a 3.7% increase over December 2023, according to Nielsen.
The NFL playoffs, particularly the streaming-exclusive game on Peacock, played a pivotal role in boosting viewership.
Streaming platforms accounted for 36% of TV usage, with YouTube and Netflix leading the charge.
Netflix's 'Fool Me Once' became the top streaming title in January, marking a revival for streaming originals.
The return of broadcast drama programming post-Hollywood strikes contributed to a 20% increase in viewing on broadcast networks.