TV Diversity Declines as Representation for Non-White Actors Drops

Samba TV's latest report highlights a significant decrease in leading roles for Hispanic and other minority actors.

Non-white leads in top TV shows have decreased by 12% since last year.
Hispanic actors now make up only 6% of top-billed roles, a 40% drop from 2023.
Black and Asian representation is stronger on streaming platforms than on linear TV.
Shows with diverse casts continue to attract higher viewership from minority households.
Advertisers targeting Hispanic, Black, and Asian audiences see significant returns, yet ad impressions remain low.