Overview

• Amazon lists LG’s 50‑inch 4K 50UR78006LK for €297, down from €344, with HDR10 Pro and HLG support, webOS 23, a triple tuner, and three HDMI 2.0 ports with ALLM at 60 Hz.
• Business Insider reports Samsung’s QD‑OLED S90D GQ—its USA test winner—on offer from about €899 versus a €1,899 MSRP, delivering roughly 1,240‑nit peak brightness and HDR10/10+/HLG but no Dolby Vision.
• CHIP’s lab test finds TCL’s 65C7K (QD‑Mini‑LED) achieves up to 1,856 cd/m² with strong contrast and color, offers 144 Hz and 14 ms latency, but only two HDMI 2.1 inputs and no USB recording.
• The TCL 65C7K posted high HDR power draw at 231.9 W with EU energy labels F (SDR) and G (HDR), and its built‑in audio was rated only middling.
• The latest pricing and measurements show premium OLED picture quality slipping below €1,000, while a bright Mini‑LED alternative trades power efficiency and some features for value.