Particle.news
Download on the App Store
3 ARTICLES
·
last mo.

TV Azteca Acquires La Granja VIP and Partners With Fremantle to Challenge Televisa

The network unveiled a 10-week celebrity farm series featuring nonstop surveillance, weekly incentives, penalties, set to premiere this fall.

Image
Image
Imagen de X: @Azteca

Overview

  • TV Azteca announced on July 18 that it secured the Mexican rights to the reality franchise La Granja VIP in collaboration with Fremantle.
  • The move is designed to position the network as a direct competitor to Televisa’s leading show La Casa de los Famosos México.
  • La Granja VIP will run for ten weeks with 24/7 camera coverage as celebrities perform daily farming tasks in a rural setting.
  • Weekly incentives and penalties are built into the format to heighten drama, maintain viewer engagement and generate unpredictable moments.
  • Adrián Ortega said the project reflects TV Azteca’s drive to reinvent reality storytelling while Fremantle’s Johanna Helma noted its proven success on the global stage.