Turtle Beach Announces Retirement of Roccat Brand

The gaming accessory giant plans to integrate Roccat products under its own brand, maintaining a strong commitment to PC peripherals.

Turtle Beach acquired Roccat in 2019 for approximately $19 million, aiming to expand its PC gaming peripherals range.
Despite Roccat's success and recognition, Turtle Beach decided to retire the brand to streamline its product lines under one umbrella.
Iconic Roccat products like Vulcan keyboards and Kone mice will continue as Turtle Beach-branded items.
The integration strategy includes launching new products and rebranding existing ones, ensuring continuity for consumers.
Roccat's social media and customer support have transitioned to Turtle Beach, marking a significant step in the rebranding process.