Turkey's Hair Transplant Industry Faces Uncertain Future

Once a global hub for affordable hair restoration, Turkey's dominance in the field is challenged by emerging competition and unmet growth expectations.

• Turkey, particularly Istanbul, has been a leader in hair transplantation, with an estimated 5,000 clinics catering to international health tourists.
• In 2023, 1.5 million health tourists visited Turkey, with hair transplants being the second most common procedure, drawing 100,000 Germans alone.
• The popularity of hair transplants has grown significantly, becoming mainstream and openly discussed, with clinics leveraging social media and influencers for promotion.
• Concerns about quality and risks persist, with some patients reporting issues such as improper hair growth direction or hair loss after a few years.
• Experts suggest Turkey's dominance may decline as European clinics offer competitive pricing, while the country's health tourism revenue falls short of earlier projections.

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