Turkey Imposes $75 Million Fine on Google for Antitrust Violations

The tech giant was penalized for favoring its own ad platform, disrupting fair competition in the digital advertising market.

Turkey's competition authority fined Alphabet Inc.'s Google 2.61 billion lira ($75 million) for abusing its dominance in the ad server services market.
The regulator determined that Google gave preferential treatment to its own supply-side platform (SSP), disadvantaging competitors in the process.
Google has been ordered to implement corrective measures within six months to ensure fair treatment of third-party SSPs.
The mandated changes aim to restore competitive balance by providing rivals with conditions similar to those enjoyed by Google’s services.
This fine reflects a broader global trend of increased scrutiny on tech giants for monopolistic practices and their impact on fair competition.