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Tupperware Relaunches in Five European Markets After French Court Approval

The revived operation targets €100 million in sales this year by combining direct selling with modernized products and systems.

Overview

  • Distribution has restarted in France, Germany, Belgium, Italy and Poland after Tupperware France’s insolvency was closed and a restructuring plan was approved by the court.
  • About 20,000 independent sales consultants have returned to work across the participating countries.
  • The product range now extends beyond traditional plastic containers to include stainless steel, glass and recycled plastic items.
  • Investor Cédric Meston says the team rebuilt logistics, digital infrastructure and sales tools from the ground up to support the restart.
  • Following the U.S. parent’s 2024 bankruptcy, the European revival is operating under a regional licensing approach led by Meston, a 31-year-old turnaround entrepreneur linked to Groupe Revive and HappyVore.