Tupperware France Acquired by Cédric Meston, Plans Relaunch in Europe

The iconic brand aims to modernize operations, rehire 20,000 sales consultants, and exit its safeguard procedure by June 2025.

Cédric Meston, co-founder of HappyVore, has acquired 100% of Tupperware France, marking a major step in the brand's revival.
The relaunch will target five European markets—France, Belgium, Germany, Italy, and Poland—with a revenue goal of €100 million by the end of 2025.
Key strategies include reviving the direct sales model, expanding e-commerce, and forming retail partnerships to modernize distribution channels.
The company plans to introduce sustainable product lines, including stainless steel and glass options, alongside its traditional plastic offerings.
Tupperware France is preparing a continuation plan to exit its safeguard procedure by June 2025, pending court approval in Nanterre.