Tupperware Files for Bankruptcy Amid Declining Sales and Shifting Consumer Habits

The iconic brand aims to transform into a digital-first company while grappling with over $1.2 billion in debt.

Tupperware has voluntarily initiated Chapter 11 bankruptcy proceedings due to a challenging macroeconomic environment.
The company plans to continue producing its well-known products during the restructuring process.
Tupperware's sales have plummeted from a peak of $2.67 billion in 2013 to $1.2 billion in 2023.
The rise of e-commerce and changing consumer preferences have rendered the traditional Tupperware party model outdated.
Despite its financial struggles, Tupperware remains a cultural icon, frequently appearing in films and TV shows as a symbol of mid-20th-century American life.