Overview

• Tulum businesses report empty beaches, shuttered shops and weak sales as social media posts of deserted streets gain traction.
• State data show a 4.1% year-over-year drop in arrivals for Quintana Roo, and press accounts cite Tulum hotel occupancy falling to 49% in October after late-September readings near 54%.
• Locals and visitors point to steep prices, alleged poor treatment of Mexican tourists, sargassum, security concerns and transport disputes as key drivers of the downturn.
• Quintana Roo Governor Mara Lezama plans to present an integrated tourism proposal to federal tourism chief Josefina Rodríguez, with an emphasis on environmental stewardship, beach access and community input.
• President Claudia Sheinbaum called for verification of viral claims about the slump and urged people to visit, while one report noted a 30–40% cut in flights to Tulum’s airport.