Overview

• Videos and firsthand accounts show empty hotels and beach clubs, with visitors blaming extreme prices, gentrification and poor transport for driving tourists away.
• State data cited by Milenio show hotel occupancy falling from 65.4% in April to 51.4% in September, with air arrivals dropping from 86,070 in December 2024 to 43,746 in May 2025.
• Visits to the Tulum archaeological site also slid, from 110,906 foreign visitors in January to 45,166 in May, reinforcing signs of reduced demand.
• Complaints center on restricted practical access to beaches through the Parque del Jaguar with combined entry fees, reports of military-controlled areas and steep local costs such as high taxi fares.
• Authorities and businesses have begun responses, including a federal review with hoteliers and a September move by 13 hotels and three beach clubs to allow free beach access without cover or minimum spend, while separate reporting cites reduced flight operations.