Overview

• Official data show a sustained downturn since late 2024, with air arrivals falling from 86,070 in December to 43,746 in May and archaeological visits dropping by more than half over the same period.
• Hotel occupancy tracked by Quintana Roo’s tourism system slid to about 51% by late September, and some hoteliers now report zero occupancy as tour operators cite revenue losses of up to 80%.
• Complaints center on high prices, gentrification and layered fees in the Parque Jaguar area, where agency charges total roughly 415 pesos for foreign tourists, 255 for nationals and 105 for Quintana Roo residents.
• The federal response includes a Tourism Ministry plan with local hoteliers to evaluate conditions and a review involving the Defense Ministry, while some hotels and beach clubs have removed consumption minima to encourage visits.
• Additional pressures include persistent sargassum and infrastructure gaps, reports of reduced flight operations to Tulum’s airport by 30–40%, and security concerns following the March killing of the municipal security chief.