Overview

• Citing a social media‑fueled debate over visitor declines, Diego Castañón says working sessions with hoteliers are targeting more accessible prices for locals.
• The municipality opened a free entrance at Parque del Jaguar’s south access, the mayor says 15 access points have been secured, and negotiations continue for a north entry.
• Media reports describe program conditions that bar bringing food, drinks, coolers and umbrellas and steer consumption to authorized businesses, drawing thousands of complaints.
• Responding to criticism, Castañón says earlier remarks were misinterpreted and that people may bring drinks on the beaches if federal maritime and protected‑area rules are followed.
• He attributes roughly a 10% fall in visitors to an intense sargassum season and projects about 80% occupancy in November and 90% in December, as coverage also spotlights his background and reported salary.