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TUI Reports Sharp Drop in European U.S. Bookings as Tourists Shift to Canada, Africa and Asia

Ebel flagged travel deterrents that include tighter visa rules, reported detentions, proposed bond fees

People wait with their luggage at a terminal at JFK International Airport in New York on June 16, 2025.
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Overview

  • On August 13, Sebastian Ebel reported that European bookings to the U.S. have fallen sharply in the context of heightened trade tensions with Europe and tougher U.S. entry measures.
  • He said customers are redirecting holiday plans to Canada, Africa and Asia instead of traveling to the United States.
  • Industry data show travel from Canada and Mexico is down about 20 percent year-on-year, contributing to forecasts of multibillion-dollar revenue losses for U.S. tourism.
  • Reports of proposed visa bonds up to $15,000, a $250 visa integrity fee and high-profile detentions of foreigners with valid visas are cited as key deterrents.
  • TUI said the decline has limited impact on its results because U.S. travel represents a small share of its portfolio and strong hotel and cruise demand drove quarterly profits of €321 million.