Overview
- Anonymously quoted Tuckernuck employees in Washington described a “constant back and forth” over assisting certain conservative clients, according to reporting relayed by The Daily Beast.
- One employee singled out Press Secretary Karoline Leavitt, saying her daily work runs against the employee’s morals and values.
- The Daily Beast and subsequent coverage report that Leavitt and Homeland Security Secretary Kristi Noem have shopped at the D.C. store, with photo sightings of Leavitt and Second Lady Usha Vance wearing the brand.
- Co-founder Madeline Grayson previously told Axios the label is apolitical and popular across the political spectrum, a stance recent stories contrasted with the brand’s conservative visibility.
- Tuckernuck’s red “Jackie” dress went viral in 2024 and was repeatedly seen at the Republican National Convention, a trend amplified by social-media posts noting the design’s ubiquity on Capitol Hill.