Overview
- Unnamed employees quoted by The Daily Beast describe discomfort with the brand becoming an unofficial staple for Republican women in Washington.
- High-profile wearers cited in the coverage include Press Secretary Karoline Leavitt, Homeland Security Secretary Kristi Noem, Second Lady Usha Vance, and Arkansas Governor Sarah Huckabee Sanders.
- Tuckernuck’s owners assert the label is apolitical, as reports also note that some top executives are Democratic donors.
- A stylist quoted in the reports says a revived “Republican Barbie” or “briefing-room belle” aesthetic has gained traction in D.C. and right-wing media.
- Leavitt has been spotted shopping at the D.C.-area store, with typical dress prices around $150 to $400, and she has been photographed in specific Tuckernuck pieces.