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Tubi Unveils 'Tubi for Creators' to Add 500+ YouTube Episodes

The Fox-owned service tapped six YouTube creators under Rich Bloom’s leadership to broaden its ad-supported library for younger viewers.

LOS ANGELES, CALIFORNIA - MARCH 07: (L-R) Rhett McLaughlin, Josh Scherer and Link Neal attend The Mythical Cookbook VIP Launch Party at Majordomo on March 07, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Mythical Entertainment )
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Overview

  • Tubi for Creators includes over 500 episodes from creators such as Mythical Entertainment, Kinigra Deon, Dan & Riya, FunnyMike, Jubilee and Watcher Entertainment.
  • The initiative integrates prior Tubi programs including fan-funded Stubios, a partnership with Kickstarter for independent films and The Blacklist screenplay submissions.
  • Rich Bloom, Tubi’s GM of creator programs and EVP of business development, leads the effort after serving as a senior executive at Vimeo.
  • Tubi said it will recruit more creators and add thousands of videos to the platform in the coming weeks.
  • The free, ad-supported service now boasts over 100 million monthly active users and nearly 300,000 titles in its U.S. library.