Tubi to Stream Super Bowl for Free in Strategic Move by Fox

Fox-owned Tubi aims to boost its credibility as a premium free streaming service by broadcasting the Super Bowl alongside exclusive programming.

Tubi, Fox's free ad-supported streaming service, will simulcast the Super Bowl in 4K without requiring account setup or payment.
This marks Tubi's first time streaming the Super Bowl, featuring both the main Fox broadcast and a Spanish-language feed from Fox Deportes.
The platform is also offering exclusive pre-game content, including a celebrity-focused red carpet show hosted by Olivia Culpo, to attract non-sports fans.
Tubi has seen rapid growth, reaching 97 million monthly active users, and aims to use the Super Bowl to solidify its reputation as a destination for premium entertainment.
Fox's strategy with Tubi contrasts with competitors by focusing on free, ad-supported streaming rather than subscription-based models, though Tubi remains unprofitable.