Overview

• Tubi recorded its highest viewership ever in May 2024, averaging 1 million viewers, according to Nielsen data.
• The platform's growth is attributed to its free access model and a vast library of 250,000 shows and movies.
• Tubi's audience is predominantly young, with 63% identifying as cord-cutters or 'cord-nevers.'
• The service outperformed major streaming platforms like Disney+, Peacock, and Max in viewership.
• Despite its success, Tubi faces challenges in achieving profitability.