Tubi Surpasses Disney+, Max, and Peacock in May Viewership

The free, ad-supported streaming service sees a 46% rise in average audience, driven by its extensive content library and appeal to younger viewers.

Tubi recorded its highest viewership ever in May 2024, averaging 1 million viewers, according to Nielsen data.
The platform's growth is attributed to its free access model and a vast library of 250,000 shows and movies.
Tubi's audience is predominantly young, with 63% identifying as cord-cutters or 'cord-nevers.'
The service outperformed major streaming platforms like Disney+, Peacock, and Max in viewership.
Despite its success, Tubi faces challenges in achieving profitability.