Tubi Launches Stubios to Empower Emerging Filmmakers with Fan-Driven Projects
The streaming platform introduces a novel incubator program, Stubios, leveraging fan engagement to greenlight and fund new content by diverse creators.
- Tubi's Stubios initiative enables fans to directly influence the greenlighting of projects, offering a unique participatory model in content creation.
- Issa Rae partners with Tubi to mentor the inaugural cohort of Stubiorunners, enhancing the program with her experience in digital-to-mainstream transitions.
- Stubios aims to democratize film production by removing traditional barriers, focusing on creators with strong social followings outside of Hollywood.
- The program guarantees a second project for successful first releases, incentivizing sustained creative output and fan interaction.
- Advertisers and brands are invited to engage with the Gen Z demographic through integrated marketing opportunities within Stubios projects.