Tubi Launches in UK, Challenging Major Streaming Platforms
Fox Corporation's ad-supported service offers over 20,000 titles, targeting diverse and underserved audiences.
- Tubi, owned by Rupert Murdoch's Fox Corporation, has 80 million monthly active users in the US.
- The platform's UK library includes content from Disney, Lionsgate, NBCUniversal, Sony Pictures, and Tubi Originals.
- Tubi aims to differentiate with a broad range of content, including Bollywood, Nollywood, and arthouse films.
- The service is free and ad-supported, contrasting with subscription-based rivals like Netflix and Disney+.
- Executives emphasize Tubi's commitment to understanding and catering to UK viewers' preferences.